Sustainable fashion start-up Zèta has joined forces with Nespresso to release a footwear collection, made using recycled coffee grounds. There’s attention to detail and authenticity sewn in to the shoes made by Portuguese craftsmen.
The limited-edition capsule collection, aptly named RE:GROUND, is a story of waste products being turned into something beautiful. The trainers are made using 80% sustainable materials, and each pair contains 12 cups’ worth of coffee grounds from the Nespresso recycling scheme.
“My vision for Zèta was to create stylish sneakers for eco-conscious fashion lovers,” said Laure Babin, the 25-year-old CEO of Zèta. She founded the brand two years ago when she recognised a gap in the market for eco-conscious footwear. With RE:GROUND she brings style and sustainability together.
“For this capsule collection, our fabric creators at Tintex spent eight months perfecting an innovative vegan faux-leather made using recycled coffee grounds. RE:GROUND is the embodiment of our collaboration with Nespresso – a chic and stylish shoe that celebrates the value of coffee and the virtue of circularity,” Laure commented.
There’s attention to detail and authenticity sewn into the shoes made in Portugal by local craftsmen. RE:GROUND not only proves that innovation can meet sustainability, but that together they can also offer an answer to environmental and social issues.
“Zèta’s commitment to circularity means they are pushing the envelope in terms of creating new value from waste, and their spirit of innovation has led them to design a whole new use for our recycled coffee grounds. The RE:GROUND capsule collection is sure to delight coffee and fashion fans alike,” said Guillaume Le Cunff, CEO at Nespresso.
These limited edition faux-leather trainers are available online now, while stocks last, from Zèta. They’re only sold in Europe to minimise the product’s carbon footprint.