The French natural beauty, skincare and fragrance label, L’Occitane en Provence have opened it’s first London flagship store in the UK’s capital…
Designed by retail design experts FutureBrand UXUS, the brief was to create a new immersive retail experience within the space located on Regents Street. Customers will be welcomed into a truly luxurious and sensual space, allowing for them to browse and discover the brand’s extensive collection of indulgent natural beauty products inspired by the south of France art de vivre and Provençal beauty secrets.
Warm yellow tiling delivers a sense of sunnier climates, whilst divided zones lead the customer through an enticing experience showered with enchanting scents, real roses and lavender effortlessly incorporated into the interior.
“The store was designed around iconic views that are highly shareable. The Botanical World, placed at the Regent Street entrance was designed to attract foot traffic by its striking visual presentation, inviting passers-by to snap and share on social media.” George Gottl, CEO FutureBrand UXUS
Want to discover more and visit the store? Click here.
Photography: © Michael Franke