“Perfect sleep tailored for you since 1852.”
Luxury Swedish bed manufacturer, Hästens brings the spirit and experience of a history that runs through six generations to the floor every time they produce a new product. And, their latest collection, the Being Collection is in collaboration with renowned British designer, Isle Crawford.
The new collection’s name ‘Being’ is designed to complement the brand’s current handcrafted, luxury mattresses selection, as well as supporting and enhancing the feeling and experience one receives when being in a luxurious bed. Following along this luxurious thread, is the use of material palette within the new launch. At the heart of the collection is a headboard upholstered in natural hemp fabric, that not only looks good – and is ideal for those slower weekend mornings in bed – but is incredibly comfortable and naturally more sustainable.
The choice of natural hemp is complemented further by the range’s soft, white bed linen which works perfectly against the three shades of hemp available with the line. Not only is this a great sustainable move for the brand but these fabrics are also naturally hypoallergenic and wick moisture away from the skin while you sleep.
“As we are discovering more and more, quality of sleep is an integral factor in our overall wellbeing. We saw the collaboration as an opportunity to bring together Hästens craftsmanship and scientific knowledge of sleep and mattresses with our experience of interior design and human behaviour. Our designs will improve the whole experience of being in bed – not just when we are asleep – from a wellbeing, functional and sustainable perspective.” Ilse Crawford, British Designer
“Ilse has a unique feeling, understanding and appreciation for our craft traditions, which is the heart of Hästens. With Being Collection, she has created a beautiful collection, where quality and experience have been the focus, while Ilse’s unique and characteristic design language can take a prominent place.” Jan Ryde, fifth generation owner and CEO of Hästens
The new collection, Being will be launched at Hästens’ Notting Hill store in London on the Thursday 28th March and then at Salone del Mobile in Milan from 9-14 April 2019.