Capturing the spirit of a modern British townhouse along the cobbled streets of Charterhouse Square, GUBI House is a thoughtfully curated space opening in conjunction with the launch of the brand’s dedicated UK online shop.
After officially opening its doors in May 2024, Londoners can now step inside the sensory design universe of GUBI. The showroom welcomes a community of designers, professional partners and customers into four floors of creatively curated 20th century icons and contemporary works.
“Set in the heart of London’s pre-eminent design district,12 Charterhouse Square is the perfect location for our first GUBI House outside of Denmark. This opening positions GUBI at the centre of the city’s world-leading architecture and design community, shoulder to shoulder with some of the most revered names in global design.”– Marie Kristine Schmidt, Chief Brand Officer of GUBI
Inside GUBI House
Creating a vision of contemporary townhouse living, the inspiration for the showroom’s interiors came from the original layout of the Georgian building. A series of intimate rooms, each filled with carefully considered GUBI pieces, work together to demonstrate the timelessness of each design.
GUBI partnered with Danish studio and surface design experts, File Under Pop, to enhance the walls, floors and ceilings with a contemporary finish. Colours and textures from lava stone, clay, paint and hand painted wallpaper offer an obvious design theme to each space, whilst evoking feelings of a real dream home.
Ground floor: boutique chic
Capturing the welcoming and cosy atmosphere felt upon entering a luxurious boutique hotel, a lounge, dining and reading room and meeting room make up the ground floor of GUBI House. Treasures featured here include iconic 20th century lighting designs by Paavo Tynell, Louis Weisdorf and Greta M. Grossman. Modern designs are weaved amongst the classics, with GamFratesi’s Beetle and Bat lounge chairs, and storage furniture from Space Copenhagen’s Private Collection.
First floor: 1970s character
Heading upstairs, you’re greeted with a laid-back lounge oasis filled with 70s character. It’s here where curved edges and comfort-focused pieces, such as Pierre Paulin’s Pacha lounge chair, unite with an earthy colour palette, creating a calming scene you won’t want to leave.
Second floor: communal living and working
Picking up the pace, the second floor of GUBI House celebrates colour and creativity in a modern coworking club and relaxed bistro setup. Some of the quintessential designs showcased here include Space Copenhagen’s Moon solid oak dining table, Wikkelsø’s V11 angular lounge chair, as well as GamFratesi’s art deco IOI coffee tables, Violin and Masculo dining chairs.
Third floor: a little bit of boho
Reaching the top of GUBI House, material and colour palettes soften into a rustic display of warm tones and neutral woods. Here visitors can experience a selection of Gabrielle Crespi’s Boheme 72 Collection up close, along with the popular Timberline floor lamps by Mads Caparani and so much more.
GUBI House is open to visit by appointment only. You can discover more here.
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