Birkenstock 1774 | Opens studio in Paris

Inventor of the iconic footbed, Birkenstock have unveiled a new studio space situated in the Rue Saint-Honoré, Paris.

Birkenstock 1774 – named after the founding year of the label – will work as an eclectic, unique space to showcase the brands special projects and the up-coming, greatly-awaited 1774 collection. 

Situated in a typical Haussmann style Paris apartment with beautifully panelled walls, intercommunicating rooms, stone replaces and elegant parquet floors, the 170 sq. m showroom’s interior design concept was conceived by Nick Vinson of Vinson& Co. Having specifically sourced a carefully curated mix of new and vintage furniture, furnishings and decor, the overall effect is a beautifully unique atmosphere, which warms the senses and intrigues the mind.  

Prepare to discover an enthralling palette of furniture, including functional and elegant oak tables by Philipp Mainzer, Cab chairs designed by Mario Bellini in 1978, Medea chairs by Vittorio Nobili, and gorgeous used, soft-pad chairs by Charles and Ray Eames. The label’s footwear designs are effortlessly displayed across everything from an Achille Castiglioni’s Lungangolo book shelf, to the 1940’s folding glass and oak trolley, Aldo Bakker’s Tri-Angle stools and Simon Hasan’s Cleft Oak benches, perfectly befitting the style and feel of the apartment. Other notable pieces of furniture chosen for the studio include Toogood’s Roly-Poly chairs in a raw coloured bre glass, alongside Pierre Jeanneret’s 1954 arm chairs (handmade in Chandigarh, India). 

Rush fibre carpeting runs throughout, carefully cultivated and woven in the UK. Whilst, elsewhere, ceramic pieces designed in the 1940’s and 1950’s by Swiss ceramist Margit Linck sit comfortably alongside boiled leather vases by Simon Hasan. 

We particularly like the specially commissioned art panels that are showcased throughout the studio by London-based embroiderer Geraldine Larkin, and how the designs reference the foot sole and uppers of Birkenstock’s designs. 

Having carefully selected everything, Nick Vinson purposefully chose pieces crafted in Europe using quality materials and breathing timelessness, all consistent – of course – with Birkenstock’s brand ethos and vibe. 

Discover more about Vinson& Co here

Learn more about Birkenstock here


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